DEMO JTBD Primer

All Sections Video Concepts Quiz Methods

S14 The Value Lifecycle

S14 The Product Lifecycle

(3 of 9)

Q3: How can the value lifecycle explain the dynamics of the product lifecycle?

Hint: Best value drives sales volume.

Ans: The value lifecycle reflects changes in the value that customers want from solutions over time, which is the root causality that drives the dynamics of the product lifecycle.

Hint Answer Example Example <>

The rapid increase in customer demand for GC’s smartphone after a successful launch reflects that customers are switching to their product from competing solutions (including no solution) because they perceive GC’s smartphone to be the best value.