S2 Don't Just Innovate

S3 The Benefits of JTBD

S4 The Roots of JTBD

S5 Two Schools of Thought

S6 Jobs Theory 1

S7 Jobs Theory 2

S8 JTBD Framework 1

S9 JTBD Framework 2

S10 JTBD Framework 3

S11 JTBD Framework 4

S12 JTBD Framework 5

S13 JTBD Framework 6

S14 The Value Lifecycle

S15 Jobs-Based Segmentation 1

S16 Jobs-Based Segmentation 2

S17 Product Lifecycle Jobs

S18 High-Level Jobs

S19 Job Stacking Behavior

S20 Job Stack Solutions

S21 Needs for High-Level Jobs

S22 Job Execution Cycles

S23 The Progress Hierarchy

S24 Forces of Progress

S25 JTBD with the VP Canvas