DEMO JTBD Primer

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S14 The Value Lifecycle

S14 Value Target Adjustments

(9 of 9)

Q9: By periodically assessing value targets, what four things become apparent?

Hint: Continually optimize a product/service to maximize value and profitability

Ans: When to scale-up undershot value, scale-down overshot value, maintain must-be value, and explore latent value for conversion potentials.

Hint Answer Example Example <>

Seeking to maximize profitability, GC now performs value target analysis on its smartphone products from time to time. By doing so, they’re able to determine what value targets need to be adjusted to maintain best value solutions at the least cost.